ABOUT
Photochromia is a project from “The Crated” a design studio which Madison Maxey is a part of it. For this project she worked with a company called Print All Over ( digital printing partners) to create clothing that changes patterns in response to light. The trick: photochromatic inks, which are made up of molecules that turn transparent when exposed to sunlight. The technology has been around since the mid-1800s, yet it still feels futuristic when applied to clothing. The clothing line includes baseball caps, T-shirts, sweatshirts, sweatpants, backpacks, and more.
CREATOR
Madison Maxey is a around designer. She builds prototypes, writes codes and likes in generally to experiment at the intersection of design and technology. Her interests lie between 2nd generation wearable technology, additive manufacturing and computational design. Her main focus is The Crated a Innovation studio focused on developing 2nd generation wearable technology. They Believe that the key to productive wearable tech lies within the realm of fiber science. With this in mind, they focus on performance & responsive materials and soft circuitry.
RULES/RESTRICTIONS
One of the most important rule in this project is the fact that she could realize this project with the digital printing partners Print all over me. A Online platform where everybody is able to collaborate, create and produce in real world. Another rule is the fact that Photochromia’s technological abilities are pretty basic; disappearing ink doesn’t perform nearly as many sophisticated tasks as some of Maxey’s competitors, like Ralph Lauren’s Polo Tech Shirt, which tracks biometric data from the wearer. she thinks that opening up how we think of wearable tech with projects like hers and others will help prepare people for what wearables might look like in the future.
COMMENTS
This kind of Projects are very investing in the way the designers work with new technologies and processes to create new and new ideas for the future living. For me it is wonderful that we live now in the beginning of a new post digital era where old knowledge, techniques can be combined with new never before seen technologies to create individual and innovative projects with we are able to continue through open sources and platforms.
Links
COLLECTIVE//COLLECTIONS 